Commerce foundation
Rebuilt the ecommerce foundation around Shopify, creating a more flexible platform for growth, international commerce and ongoing optimisation.
Case Studies
Where strategy becomesmeasurable progress.
Real ecommerce transformation across commerce, technology, customer experience and operations — built around the problems businesses actually need to solve.
View featured case studyFeatured Case Study
Islamic Design HouseBuilding a stronger digital commerce foundation.
A hands-on transformation across ecommerce strategy, customer experience, technology, digital operations and international growth.
The Challenge
Growth had createdcomplexity.
The business had grown across ecommerce, marketplaces, international markets and multiple operational systems. As the business expanded, the challenge was no longer simply generating more traffic or adding another tool.
The priority became creating a stronger digital foundation — connecting commerce, technology, customer experience and operations around the wider business strategy.
The Transformation
Connecting thepieces that matter.
- 01Platform transformation
BigCommerce → Shopify migration and ecommerce architecture.
- 02Customer experience
UX, conversion and journey improvements across the storefront.
- 03International growth
Supporting ecommerce operations across 15+ countries.
- 04Operations & AI
Streamlining workflows and reducing repetitive operational work.
The Transformation
Turning disconnectedactivity into a connected system.
The transformation was not about one platform, one campaign or one isolated improvement. It was about connecting the commercial, technical and operational pieces of the business.
Customer experience
Improved the storefront experience across navigation, product discovery, mobile UX and conversion-focused customer journeys.
International growth
Strengthened the digital infrastructure required to support international customers, markets, currencies and fulfilment.
Operations & AI
Introduced better processes, reporting and AI-enabled workflows to reduce repetitive work and make ecommerce operations more efficient.
THE WORK
The work went beyondthe storefront.
The transformation required more than moving platforms. It meant connecting the technology, customer experience, growth strategy and operational systems behind the business.
01
PLATFORM
Rebuilt the ecommerce foundation.
Led the migration from BigCommerce to Shopify, creating a more flexible platform designed to support growth, international commerce and continuous optimisation.
02
EXPERIENCE
Improved how customers move through the store.
Refined navigation, product discovery, mobile experience and conversion-focused customer journeys to make the storefront clearer and easier to use.
03
GROWTH
Built for commerce beyond one market.
Supported international ecommerce across 15+ countries, while improving SEO, conversion performance and the foundations required for sustainable digital growth.
04
OPERATIONS
Connected the systems behind the business.
Introduced AI-enabled workflows and operational improvements to reduce repetitive work, improve efficiency and make ecommerce easier to manage at scale.
Transformation Scope
Connected workacross commerce,technology and operations.
The engagement covered ecommerce foundations, storefront experience, international readiness and operating processes. Performance results require client evidence and approval.
Commerce
Platform foundations for international markets and ongoing optimisation.
Experience
Navigation, product discovery, mobile UX and customer journeys.
Operations
Processes, reporting and repetitive ecommerce workflows.
Technology
Systems and workflows designed to support ongoing improvement.
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